20 Jan The misunderstood digital strategy
When anyone asks about a digital strategy the typical response is: oh yeah social networking! Well, I’m sorry to ruin the minimalistic concept, but there is a whole world behind digital today. The future has become more uncertain and we should trust the new tools and trends that are developing every day.
There is no real formula on which is the ideal tools to have in a digital strategy; the most important thing is to know where we want our brand to go, who we want to impact, and where and how we want to do this.[/vc_column_text]
Digital is here to stay, companies must be prepared to face the future generations' behavior.
Which tools should companies use?
Therefore, a Web could be a good start; why? well, you would have an Online place where your brand can explain and connect with its customers. However, given that is a kind of visit card, the way we present it and what we include in it, is also very important. That is why today there are small brands that have decided not to have one and they just trust on their social networking abilities to promote their products.
This leads us to social networking, and let’s be honest, even if they’ve been around for quite a while, it remains for many brands and business like a black hole. And that is OK, we don’t need to be experts in all networks, and less when they change very often they’re algorithms, so it is wise, if we choose to be in this social universe, to choose wisely and foremost to take care of them and how they interact with your consumers.
Another element that could be very useful are the newsletters, this point of contact to communicate in a more personalised way your promotions or new arrivals. For this though we will need a data base, and that’s another job we have to do, even if it is on the store or if we use our other channels to obtain emails.
If you want to learn more about the main questions, why, how, where, contact Keywi Digital, we’ll try to find the perfect fit for you and your needs.