Keywi Digital was born in the Swiss mountains, after observing the need that SMEs had for support to generate strategies in the digital world. Many of the companies if had a website, it was obsolete, and they did not participate in social networks; until then they had relied on offline strategies, such as word of mouth, and believed that all these tools were complicated and expensive.
However, knowing that the world was evolving with big steps in the digital spectrum, we consider it useful to offer a different perspective of digital tools, in a personalized and affordable way. Companies cannot choose a better action than to get on the train of change towards digital, not only the behavior of the new generations and tools dictate it, but realities such as those of the pandemic have made it more evident, and we want to be part of that change, helping them take the plunge easily.
Since 2007, while doing a Master in Marketing Management in Madrid, I began to follow the evolution and impact of online tools on marketing strategies, and later, working on the creation of digital channels in a communication agency, I saw the importance that online content would have in all types of businesses. When I arrived in Switzerland in 2013, I supplemented my knowledge and experience in marketing with practical courses on social media, digital and omnichannel strategy, and web development. Likewise, I was trained in Adobe tools, SEO strategies, and Facebook Social Media Marketing, perfect complements for any online development.
I am passionate about digital, about constant changes, but I am also aware that, although it is no longer a recent world, it is still a great unknown in many companies and that it seems exclusive to large companies with large budgets. It should not be like that; We are no longer in the era of exclusivity for large marketing agencies, and I want to be part of the change and the insertion and democratization of digital tools at the business level.
After consulting on the proper management of our Facebook page, we have boosted our bags' sales page and now is much more efficient. The advice and materials provided by Diana have been very helpful. I recommend her.
Working with Diana is a real pleasure: sparkling, innovative, overflowing with ideas and proposals but also discreet, sensitive, and attentive for her interlocutors to express themselves. She never imposes her point of view but accompanies in its feasibility any idea that emerges until an impeccably finished product.